Visual Campaigns Display & Branding
Maximise your brand visibility with premium display formats served across our network of 30+ themed websites. Buy on CPM, CPC or CPA to match your objectives — from pure awareness to measurable performance.
30+
Themed websites
+10M
Monthly visitors
Europe
International reach
6+
Ad formats
Our display & branding formats
Premium banner display (desktop & mobile)
Deploy high-impact visual formats in premium placements across our 30+ themed websites: megabanner, page skin, interstitial, MPU and responsive mobile units. Every placement is handpicked to maximise visibility and attention within a trusted editorial environment. Our viewability rates consistently exceed IAB standards, with a contractual commitment above 70%. All formats meet IAB specifications and are available programmatically through the leading DSPs. Buy on CPM for awareness, CPC for traffic, or CPA for performance.
Native Advertising
Weave your advertising seamlessly into the editorial experience. Our native formats mirror the design and tone of each themed website, ensuring a smooth reading flow and a positive brand perception. The result: engagement rates significantly higher than standard display and stronger brand recall. Served within premium editorial environments — fashion, home, food, beauty, leisure — your ads benefit from the credibility and affinity each vertical has built with its audience.
Video & Rich Media
Tell your brand story with immersive formats designed to capture attention: pre-roll, outstream, in-read video and interactive rich media units. These premium formats deliver a powerful visual experience that drives awareness, consideration and attribution. Programmatic delivery enables real-time optimisation against your KPIs, with viewability guarantees measured through MRC-certified tools (IAS, MOAT, DoubleVerify). Flexible buying model: CPM, CPC or CPA depending on your campaign objectives.
Got a question?
We offer a full range of IAB standard and premium formats: megabanner (728x90, 970x250), MPU (300x250, 300x600), page skin, interstitial, mobile formats (320x50, 320x100), plus bespoke units. Each format is available as static, animated (HTML5) or video. Our creative team can also help you design your visuals for maximum impact. Programmatic access through the leading DSPs is available across our entire inventory.
Viewability is central to our monetisation strategy. Our placements are engineered to maximise real ad visibility: above-the-fold positioning, scroll-triggered loading (smart lazy loading), and sticky mobile formats. We measure viewability through MRC-certified third-party tools (IAS, MOAT, DoubleVerify) and contractually guarantee a rate above 70% across all formats.
Our network of 30+ themed websites delivers natural contextual targeting by interest (fashion, home, food, garden, leisure, beauty and more). We layer in first-party behavioural data — browsing history, visit frequency, content engagement — along with socio-demographic and geographic targeting. Everything is accessible programmatically through the leading DSPs.
We offer complete flexibility to match your objectives. CPM is ideal for awareness and branding campaigns where reach and frequency are the priority. CPC suits traffic and engagement-driven campaigns. CPA is available for performance-focused advertisers who only pay on a completed action. Our team will advise on the best model for each campaign and can combine multiple models within a single plan.
