Build an affinity-based lead database
Generate qualified prospect databases by harnessing the power of our themed communities. Through co-registration, dedicated sweepstakes and CPL forms, every lead is collected in an affinity context that guarantees relevance, engagement and GDPR compliance. A network of 30+ websites and 10M+ monthly visitors fuelling your growth.
Our lead generation levers
Co-registration on themed websites
Integrate your offers directly into the sign-up journey of our editorial websites. Every user registering on one of our 30+ themed sites is presented with your brand in a natural affinity context. Prospects voluntarily opt in to receive your communications, guaranteeing explicit consent, a GDPR-compliant database and optimal deliverability rates. Co-registration is the go-to lever for rapidly building high volumes of high-affinity leads.
Dedicated sweepstakes
Engage our audiences with themed sweepstakes custom-built for your brand: quizzes, instant wins, prize draws with compelling rewards. These engaging mechanics are deployed at the heart of our editorial universes to attract participants genuinely interested in your sector. Every participant provides their details and consents to receive your communications, generating significant volumes of qualified, opt-in leads.
CPL forms with behavioural targeting
Our capture forms are embedded in the browsing flow of our sites and billed on a cost-per-lead basis. Targeting leverages interests, reading history and previous interactions for each visitor, surfacing your forms at the most relevant moment. You only pay for leads actually collected, with a controlled acquisition cost and guaranteed data quality.
Our approach and solutions
A data-driven methodology for building high-value lead databases by tapping into the natural engagement of our themed audiences.
Engaged audiences, qualified leads
Every lead is collected within our editorial ecosystems, from readers actively engaged in their areas of interest. No third-party list buying: your databases are made up of contacts who have expressed genuine interest in your brand universe.
GDPR-compliant collection
Explicit opt-in, granular consent, right of access and deletion: our collection processes rigorously comply with the European regulatory framework to protect both your prospects and your brand.
Native CRM integration
Collected leads are transmitted in real time or by batch to your CRM (Salesforce, HubSpot, Brevo, etc.) via API or automated connectors, with all the fields required for your nurturing workflows.
Dedicated creative studio
Our creative team designs bespoke forms, landing pages and sweepstakes mechanics, optimised to maximise conversion rates and user experience across every theme.