Leisure & Adventure Audience

Audiences driven by their passions and hobbies: outdoor activities, travel, sports, cooking and gardening. Strong community engagement and a natural openness to discovering new experiences and products. Activate this audience through targeted emailing, multi-format display, competitions and co-registration.

Passionate people seeking new experiences

Vertical Hero's Leisure & Adventure audience brings together curious, active readers united by their love of outdoor activities, travel, gastronomy and gardening. These enthusiastic consumers dedicate significant time and budget to their passions, making them a prime target for brands offering leisure-related products and services.

With a core target aged 25 to 50 and a particularly active, engaged community, this audience stands out for its high sharing rates and strong community dimension. These readers are especially receptive to editorial recommendations and brand discoveries. Every piece of content is an invitation to action: trying a new recipe, planning an outing, landscaping a garden or preparing a trip. The passion-driven editorial environment of our sites creates fertile ground for campaigns with high engagement rates.