Editorial affinity powering your KPIs

Vertical Hero publishes 30+ themed websites and activates engaged audiences to supercharge your advertising performance: targeted email, display, lead gen, brand content.

Explore our audiences

Targeted email campaigns

Reach interest-segmented audiences through our proprietary first-party database. CPM, CPC or CPL models to match your goals.

Display & Branding

Run your creatives across 30+ high-affinity themed sites to maximise recall and impact. Buy on a CPM or CPC basis.

B2C lead generation

Capture qualified prospects through contests, co-registration and forms embedded in our themed environments. Billed on CPL or CPA.

Brand Content

Weave your brand into our editorial content to build genuine proximity with your target audience. Bespoke campaigns, measurable outcomes.

Editorial affinity: the engine behind advertising performance

Vertical Hero publishes over 30 themed websites spanning consumers' biggest passions: fashion, lifestyle, food, home & garden, pets, automotive, wellness and more. Each site nurtures a loyal community that trusts the content it reads. It is this privileged relationship between reader and editorial universe that makes our advertising solutions so powerful.

Our data-driven approach leverages rich first-party behavioural data to target, personalise and optimise every campaign in real time. The result: engagement and conversion rates that consistently outperform market benchmarks across our entire European network.

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What our partners say

Vertical Hero gave us access to affinity audiences we simply couldn't reach through conventional channels. Within three months, our cost per lead dropped 40% with engagement rates double our benchmarks.

SophieHead of AcquisitionFashion & accessories e-commerce

Co-registration across the themed sites completely transformed our acquisition approach. 60,000 opt-in prospects in four months, with a subscription conversion rate 22% above our average.

AntoineDigital Marketing ManagerInsurance & financial services

CPM display campaigns on the home & garden sites doubled our aided brand awareness in six weeks. Placement quality and 78% viewability make all the difference compared to standard programmatic networks.

JulienCommunications DirectorNational home decor retailer

We needed a partner that could cover the entire funnel — awareness, consideration and conversion — from a single entry point. Vertical Hero built an integrated campaign that exceeded every one of our KPIs.

ThomasCMONational telecoms operator

Interest-based targeting on the food and wellness sites opened up an audience we weren't reaching at all. The post-click conversion rate is the highest across all our acquisition channels.

DavidVP GrowthFoodtech start-up

30+

Themed websites published

+10M

Unique monthly visitors

6

Advertising solutions

100%

GDPR-compliant first-party data

Activate our audiences for your next campaigns

Over 30 themed websites, 10 million+ engaged visitors, qualified first-party data — let's discuss your goals and build the solution that delivers your KPIs.

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