Privacy Policy

1. Data Controller

The data controller responsible for the personal data collected on the website https://www.verticalhero.com (hereinafter "the Website") is:

  • Company name: R-Advertising (Société R)
  • SIREN: 502 207 079
  • Registered office: 790 avenue du Docteur Donat – Marco Polo Sophia Antipolis, 06250 Mougins, France
  • Phone: +33 (0)4 22 46 17 23

2. Data Protection Officer (DPO)

The Data Protection Officer is François PACOT. You may contact him at the following address: dpo@r-advertising.com.

3. Personal Data Collected

In connection with the use of the Website, R-Advertising may collect the following categories of data:

  • Identity data: surname, first name, email address, telephone number, company name.
  • Professional data: job title, industry sector, company name.
  • Connection data: IP address, browser type and version, operating system, pages viewed, date and time of visit, browsing duration.
  • Location data: country and city (inferred from IP address).
  • Cookies and trackers: session identifiers, browsing preferences, audience data. For further information, please refer to our cookie policy.

4. Purposes of Processing

The personal data collected is processed for the following purposes:

  • Website administration and operation: handling contact requests, responding to user enquiries, managing the commercial relationship.
  • Personalisation of experience: adapting content and recommendations based on your interests and browsing behaviour.
  • Commercial prospecting (with consent): sending newsletters, promotional offers and information relating to Vertical Hero services, subject to your prior consent.
  • Statistical analysis: audience measurement, improving Website performance, analysing browsing behaviour for optimisation purposes.
  • Legal compliance: data retention as required by law, responding to requests from competent authorities.

5. Legal Bases for Processing

The processing of personal data is based on the following legal grounds:

  • Consent: for non-essential cookies, electronic commercial prospecting and any purpose subject to consent.
  • Performance of a contract: for managing the commercial relationship and providing requested services.
  • Legitimate interest: for Website improvement, audience statistics and fraud prevention.
  • Legal obligation: for compliance with applicable legal and regulatory provisions.

6. Data Recipients

The personal data collected may be disclosed to the following recipients:

  • Internal R-Advertising departments (sales, marketing and technical teams).
  • Technical subcontractors: hosting provider (La Quincaillerie), analytics tools, email service providers.
  • Competent authorities, in the event of a lawful request.

No personal data shall be sold or transferred to third parties for commercial purposes without your explicit consent.

7. Data Retention Periods

Personal data is retained for the period necessary to fulfil the purposes for which it was collected:

  • Contact data: 3 years from the date of the last communication.
  • Prospecting data: 3 years from the date of the last interaction.
  • Cookies: 13 months maximum, in accordance with CNIL recommendations.
  • Connection data: 12 months.

8. Your Rights

Pursuant to the General Data Protection Regulation (GDPR) and the French Data Protection Act (Loi Informatique et Libertés), you have the following rights:

  • Right of access: obtain confirmation as to whether your personal data is being processed and, where applicable, access to such data.
  • Right to rectification: request the correction of inaccurate or incomplete data.
  • Right to erasure: request the deletion of your personal data in the circumstances provided for by applicable regulations.
  • Right to restriction of processing: request the suspension of the processing of your data in certain circumstances.
  • Right to data portability: receive your data in a structured, commonly used and machine-readable format, or request its transfer to another data controller.
  • Right to object: object to the processing of your data on legitimate grounds.
  • Right to withdraw consent: at any time, without affecting the lawfulness of processing carried out prior to such withdrawal.

To exercise these rights, please contact our DPO:

  • Email: dpo@r-advertising.com
  • Post: R-Advertising — DPO, 790 avenue du Docteur Donat – Marco Polo Sophia Antipolis, 06250 Mougins, France

In the event of any difficulty, you may lodge a complaint with the CNIL (French Data Protection Authority): www.cnil.fr.

9. Data Security

R-Advertising implements appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration or disclosure. Such measures include encryption of data in transit (SSL/TLS), access restrictions and staff awareness training.

10. International Transfers

Personal data is hosted within the European Union. In the event of any transfer to a country outside the EU, R-Advertising shall ensure that adequate safeguards are in place in accordance with the GDPR (standard contractual clauses, adequacy decisions, etc.).

11. Policy Updates

This privacy policy may be updated at any time to reflect legal and regulatory developments. The date of the most recent update is indicated below.

Last updated: March 2026.