Lifestyle Audience
Audiences passionate about home, interior design, decor and fine living. Strong engagement with home & design brands — ideal for high-impact campaigns through targeted emailing, multi-format display, lead generation and brand content.
Fine living at the heart of engagement
Vertical Hero's Lifestyle audience brings together readers inspired by the world of home, interior design and fine living. These invested consumers are constantly seeking layout ideas, decor trends and solutions to enhance their everyday surroundings.
Primarily composed of upper-income profiles aged 30 to 55, this audience is characterised by above-average purchasing power and a strong sensitivity to brands that convey aesthetic and quality values. Particularly receptive to quality content, these readers deliver exceptional engagement: high time on page, above-average click-through rates and a strong propensity to purchase after discovering a product or brand on our sites. The premium editorial environment of our sites reinforces the credibility of your message and drives natural conversion.
+2M
Monthly visitors
Home & Decor
Topics covered
30-55
Core target age
Upper income
Socio-demographic profile