Brand Content & Special Operations
Leverage the editorial credibility of our 30+ themed websites to create high-impact branded content. Sponsored articles, product reviews, bespoke special operations — every format taps into the natural affinity of our audiences to engage, convince and convert.
30+
Themed websites
+10M
Monthly visitors
Europe
International reach
6+
Ad formats
Our brand content formats
Sponsored articles
Native editorial content that brings your brand story to life within our themed universes. Our specialist writers craft articles that blend naturally into each site's editorial line — fashion, home, food, beauty, leisure, garden — giving your brand authentic visibility among passionate, receptive readers. Brand content draws its power from the editorial credibility each site has built with its community: your message benefits from the trust readers place in their go-to publication.
Product reviews & community feedback
Mobilise our engaged communities to generate authentic reviews and real-world feedback on your products. We put your products in the hands of qualified testers from our themed audiences, who share detailed impressions as structured reviews and UGC content. This format builds trust and consideration among your prospects — recommendations from an affinity community carry significantly more weight than conventional advertising. Amplified through our segmented newsletters and editorial acquisition campaigns.
Special operations & bespoke campaigns
Design one-of-a-kind campaigns that combine multiple levers from our ecosystem: targeted email, display, lead gen, competitions, co-registration and brand content rolled into a single integrated operation. Every campaign is built from scratch around your objectives — product launch, seasonal peak, promotional event — and harnesses the complementary reach of our 30+ themed websites to maximise coverage and engagement. The editorial credibility of each vertical gives your operation a legitimacy that standard ad networks simply cannot match.
Got a question?
We start with a detailed brief to understand your objectives, brand tone and key messages. Our specialist writers and producers then create the content in close collaboration with your team. Every piece is submitted for approval before publication, with built-in review cycles to ensure alignment with your brand identity while preserving the editorial credibility that makes our themed websites so effective.
You retain full sign-off on all content before it goes live. We submit every article, product review or special operation brief for your approval. Our teams adapt to your brand guidelines while preserving the editorial authenticity that makes our themed websites resonate with their readers — it's that balance that makes brand content work.
Content is published on the most relevant themed websites in our 30+ property network, then amplified through our segmented newsletters, display campaigns and editorial acquisition efforts. For special operations, we activate the full range of levers — targeted email, display, lead gen, competitions, co-registration — to maximise reach and impact.
We deliver comprehensive reports covering audience metrics (page views, time on page, scroll depth), engagement indicators (shares, comments, clicks) and brand KPIs (awareness uplift, consideration, intent). For special operations that include lead gen or email components, we also track conversion metrics (CPL, CPA). Post-campaign studies can be conducted to measure the impact on brand perception.
