Targeted Email Campaigns

Tap into the power of our first-party opt-in databases built across 30+ themed websites to run CPC email acquisition campaigns — you only pay for traffic that actually engages. Behavioural segmentation, bulletproof deliverability, guaranteed ROI.

Targeted email campaigns by Vertical Hero

30+

Themed websites

+10M

Monthly visitors

Europe

International reach

6+

Ad formats

Our email acquisition channels

CPC Email on first-party databases

Reach exclusive audiences built from our 30+ themed websites. Every contact is collected through opt-in on our own properties — fashion, home, food, leisure, beauty, garden — guaranteeing unmatched database quality. Behavioural segmentation (browsing history, engagement scoring, interest mapping) enables razor-sharp targeting. The cost-per-click (CPC) model means you only pay for traffic that truly engages. The result: deliverability rates above 97% and click-through rates two to three times the industry average.

SMS / RCS

Harness the power of SMS and RCS to reach prospects directly on their mobile devices. With open rates exceeding 95%, these formats drive immediate results: flash promotions, drive-to-store campaigns, personalised follow-ups. RCS takes the experience further with interactive content — images, buttons, carousels — to maximise engagement. Combined with our email databases, SMS/RCS completes your acquisition toolkit across the entire prospect journey.

Programmatic display & native

Complement your email campaigns with display and native ad placements tailored to user behaviour. Across our network of 30+ themed websites, your ads appear in affinity-driven editorial contexts that strengthen recall and consideration. Programmatic management ensures real-time optimisation toward your performance goals, whether CPM, CPC or CPA.

What our clients say

The quality of first-party data and the precision of behavioural segmentation let us reach exactly the right people. Our email open rates consistently exceed 25%, versus 16% from other sources.

LaureAcquisition ManagerMajor women's fashion retailer

The multi-channel approach — CPC email combined with CPM display — reached 500,000 affinity contacts with a 6:1 ROI. Customers acquired through Vertical Hero have a repeat purchase rate 35% higher than those from paid social.

MarcDigital DirectorNatural dietary supplements

Vertical Hero gave us access to affinity audiences we simply couldn't reach through conventional channels. Within three months, our cost per lead dropped 40% with engagement rates double our benchmarks.

SophieHead of AcquisitionFashion & accessories e-commerce

Got a question?

We layer multiple targeting dimensions to maximise the relevance of every send: socio-demographic segmentation, interest-based targeting (fashion, home, food, leisure, beauty, garden and more), behavioural scoring driven by browsing history and engagement patterns, plus retargeting of openers and clickers. All our databases are first-party opt-in, collected across our 30+ themed websites, and fully GDPR-compliant.

Our first-party databases contain millions of active opt-in contacts across Europe. Thanks to rigorous list hygiene and certified sending infrastructure, we guarantee deliverability above 97%. Our campaigns typically achieve open rates of 18-25% and click-through rates of 3-6% — two to three times the market average. With the CPC model, you only pay for traffic that genuinely engages. Our teams optimise every wave in real time — subject lines, creative, timing — to continuously improve results.

Every campaign is run by a dedicated account manager who oversees the full process: initial brief, targeting plan, creative integration, send scheduling, real-time monitoring and detailed reporting. We carefully manage send frequency and commercial pressure to protect database quality and maximise long-term engagement.

Data protection is at the core of everything we do. All our databases are built from explicit opt-in consents collected on our own themed websites. We rigorously follow GDPR requirements: right of access, rectification and deletion, processing register, appointed DPO, and regular audits of our practices. Our technical partners are certified and hosted in Europe.

Email targeting methods
Email campaign performance
Email campaign management
GDPR compliance for email

Launch your next email campaign

Get in touch with our team to build the email acquisition strategy best suited to your goals and target audiences.

Contact us